This is about creative content and moving away from one message fits all, to communicating to a target audience with a message that they are interested in and understand.
So if you moo and your audience consists of cows, dogs, ducks and chicks, only the cows will understand you and may show interest if your communication is compelling.
The lesson is Moo to cows, bark at dogs, quack at ducks and tweet to chicks.
1. Build lists of target audience groups – Its best if you use a CRM system such as SalesForce or the like
2. Write creative copy to each audience – Put yourself in the shoes of your target audience and write about things they are interested in. Cows eat grass, tell them about grass.
3. Transmit your message through your communication channels – This can be e-mail, twitter, linked in, facebook, articles, website, word of mouth.
4. Measure the results – Use you web site and CRM stats. (CRM Customer Relationship Management System) – SalesForce, ACT or similar.
I use SalesForce as my primary tool as it includes all the processes you need to execute this strategy and it’s cloud based so I can access it any where. The other resource you need is a brain to write the creative copy, some people can, some people can’t, if you are the latter get help, it’s quicker and more effective. A good writer is worth his/her weight in gold and in todays market essential.
What to do next
Write a comment, ask a question or just do it, the next time you want to generate some leads.
I hope you found this amusing and learnt something.
PS if you need some help writing my email address is below.