Upstream Upstream Pomegranate and Lime 330ml

Product Information

There are so many health-conscious consumers out there on the search for something different, presenting an opportunity for retailers to tap into the zero-sugar and low-calorie trend to drive sales.”

UK Government. Ending the sale of energy drinks to children. 2018. Available at https://www.gov.uk/government/consultations/ending-the-sale-of-energy-drinks-to-children (accessed February 2023).

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The past decade has seen a boom in sports and energy drink consumption. In 2021, the UK drank 906 million litres of these drinks, up from 740 million litres in 2013, and market sales increased by 8.4% between 2021 and 2022. 1 , 2 There are growing concerns about increasing consumption in children and young people (CYP), with up to one-third regularly drinking caffeinated energy drinks. 3 One of the first products off the canning line this April will be Northumbria Spring, pure British spring water, launching in a brand new 330ml can format. Available in both still or sparkling, the new canned Northumbria Spring water offers a more sustainable alternative to glass and PET bottled water and with new innovative technology to keep it tasting fresh from the first to the very last sip. Another way they minimise miles is by sourcing 95% of all the materials from within the UK. Upstream is also working to further reduce their energy consumption by an additional 6% by the end of 2022 and targeting net zero by 2035. Each can of Upstream contains zero sugar and less than 5 calories, providing a healthier option without the sugar, but not compromising on taste with its natural full fruit flavour combinations including Strawberry & Lychee, Grapefruit & Bergamot and Pomegranate & Lime.

Gallagher J, Ashley P, Petrie A, Needleman I. Oral health-related behaviours reported by elite and professional athletes. Br Dent J 2019; 227: 276-280.

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Clapp, O, Morgan M. Z, Fairchild R M. The top five selling UK energy drinks: implications for dental and general health. Br Dent J 2019; 226: 493-497. In the future, Upstream sees an expansion of the product portfolio by discovering more world flavours and creating products that add depth to the current range. They believe it’s essential to build upon the brand which can be achieved through the exploration of different occasions, more specifically adult premium mixers and alcohol collaborations. Their vision is to become the go to brand of this category by tapping into new avenues. Watt R G, Daly B, Allison P et al. Ending the neglect of global oral health: time for radical action. Lancet 2019; 394: 261-272. Launched in early 2019 by Clearly Drinks, Upstream’s vison was simple: to create a zero sugar, low calorie flavoured water that didn’t compromise on quality and offered a daily dose of refreshment. As the demand for convenience continues to rise, their goal was to deliver an appealing product with great flavours that can be consumed as an adult premium soft drink. Headquartered in Sunderland, Clearly Drinks also manufactures the Perfectly Clear flavoured water brand, which was given a new look last yearin a move to capture consumer attention on-shelf.